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Enjoy our Podcast Launch

We've launched a new Podcast and are excited to share it with you. In this podcast, we talk about disruptive technologies in music. Hosted by Gigi Johnson and produced by the UCLA Center for Music Innovation at the UCLA Herb Alpert School of Music, we bring together unique voices from inside and outside of the music industry.

Music 2020

How Can We Change the Future

Music in 2020: How can we get 20/20 vision about alternate futures in music and set our sights on directions of desired change? While are fighting across blogs and trade press about streaming, location-based data, and social value changes, throwing around selective data, we are light on seeing the Big Picture(s) or the drivers toward uncertain possible futures. This panel will get hip deep in statistics, trends, and future scenarios. We will wrestle with how time, place, data, connectivity, rights politics, live events, and oligopolies may change the way we create, collaborate, share, and live off of music revenue streams — and how we can cooperate to shape intended outcomes.

Music 20/20

We enjoyed our SXSW Music on March 17, 2016, for our panel on changing possible Futures of Music. How can we get 20/20 vision about alternate futures in music and set our sights on directions of desired change?

Streaming on Tablet Graphic

Learning from Adele 25

Right now, we are in the middle of a battle for the hearts and minds of the future music consumer. We are really looking for ways that a streaming-driven world – that we are driving to – can work with artists making a living. And artists making a living while touring, which is for a lot of people the majority of their revenue. [See Future of Music Coalition research on artist revenue streams.] It’s interesting.

Adele 25: Learning

Kimberly Adams from Marketplace Radio interviewed Dr. Gigi Johnson from the Center -- enjoy the interview on how we might learn from this album and streaming-based marketing and how the expanding access-based music economy creates challenges.

Metadata & Music

Join us July 7 for a panel connecting Metadata & Music. As the music industry continues to be shaped and advanced by digital innovations, stakeholders face new and unforeseen business challenges. This panel will discuss the issues relating to music rights and metadata in the digital music age and evaluate some of the ways in which these issues are being addressed by companies, music creators, and collective societies in the United States and abroad.

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News: Innovation + Music

Innovating Music

Innovating Music Podcast

We are excited to share with you our new "Innovating Music" podcast, produced by the UCLA Center for Music Innovation. In this podcast, we talk about disruptive technologies in music, and bring together with unique voices from inside and outside of the music industry. As Kevin Kelly has been quoted to say, “The Future is Already Here -- It’s just not evenly distributed.” Join us to see where the future may already have landed. Read More
Innovating Music Podcast

Podcast: Innovating Music Through Data with Alex White

Enjoy our "Innovating Music" Podcast. This week's session, Gigi Johnson talks with Alex White, Head of Next Big Sound at Pandora. Alex has put together puzzle pieces to connect music and data, building Next Big Sound over the past six years and selling it to Pandora. He shared similarities between business-to-business (B2B) sales in music and other industries, and what he sees coming up the road in music and technology. Link to the Podcast here. Read More

Music Innovation Summer Institute 2016

UCLA Music Innovation Summer Institute Thrive at the Intersection of Music and Technology Widespread disruptions in the music industry are causing accelerated changes in nearly every sector of the business. Recorded music is rapidly shifting to streaming tracks, resulting in changing relationships with labels, songwriters, technology companies, and artists. At the same time, live festivals and concerts are expanding. How will these disruptions shape the future of the music industry? How can you have a robust career as an artist, manager, entrepreneur, producer, etc. amid these disruptions? Read More
Music 2020

SXSW and Music 2020: How We Can Change the Future

On March 17, 2016, we launced a discussion on the possible co-created futures of Music at SXSW. We had great conversations with many companies and artists there and to follow. The core question we addressed was how we can get 20/20 vision about alternate futures in music and set our sights on directions of desired change. While are fighting across blogs and trade press about streaming, location-based data, and social value changes, throwing around selective data, we are light on seeing the Big Picture(s) or the drivers toward uncertain possible futures. Read More

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