News: Innovation + Music

Changing Mindsets | Innovating Music Podcast

To marketer Michele Tharp, innovation is creating a better way to do something, and working with an inner desire to make a change. She focuses - as we do - on changing mindsets -- new ways to work with technology, development, and platforms. She shares with us two current projects connecting both public radio stations and VR to artists and their audiences. Read More

The Lab @ UCLA CMI

We are launching The Lab, a next stage of projects beyond the Internet Marketing and Branding for Musicians class. We'll now have two types of opportunities for brands, bands, artists, venues, managers, and other music companies to work with our students. Read More

Leadership: Gigi Johnson

As the Executive Director of the UCLA Center for Music Innovation at the Herb Alpert School of Music, Dr. Gigi Johnson explores how tech-driven innovations are transforming music in terms of the song itself, experiences, and communities. As the host of the UCLA podcast "Innovating Music," she showcases diverse innovators changing music. In addition, she teaches a popular Internet Marketing and Branding class where students craft full marketing plans, websites, and social media campaigns for startup and existing music brands. Read More

Leadership: Robert Fink

Dr. Robert Fink, the Center's Faculty Director, is a past chair of the UCLA Musicology department, and currently Chair of the UCLA Herb Alpert School of Music’s Minor in the Music Industry. He also currently serves as President of the US Branch of the International Association for the Study of Popular Music (IASPM-US). His research focus is on music and culture after 1950, with special interests in the history and analysis of African-American popular music and the politics of contemporary art music. Read More

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