Transforming Music

Tech continues to transform how we create, collaborate, and connect around music. We'll share innovators' ideas and changes to watch out for, as well as information on programs and events at the Center.

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So are "cassettes making a comeback," as the Wall Street Journal notes in the March 10 weekend edition?  The units are still fewer than 200,000 in the U.S.  The growth rates are high -- but on a small base.  However, the growth has increased for the past 5 and more years.  Even with the Wall Street Journal, this is a repeating story of growth.  Check out their 2011 story on the comeback of the cassette.

Is it a retro, hipster thing?  A "guy" thing in terms of tech-related collectables?  Something that smaller bands can do with not a lot of lead time and not a lot of unit cost at events?  It is trying to be something personal and lower tech in a high tech, streaming world?

Myself?  I'm looking for a better cassette deck than the one I have in my stereo at home.  I still have some 8-tracks -- I hope they don't come back.  But I hope that some kind of alternate revenue stream can grow of micro-playlists that connect directly with the artist at concerts or with Bandcamp (15% service fee, if I'm still up on my numbers).  I like the idea of having a physical incarnation of what Soundcloud currently offers -- a quick mix of current work that lets the fans hold something in their hand and enjoy direct connections with the artists.

Isn't that what we have been promising for some time? 

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Today, Gigi Johnson, the Center's Inaugural Director, had a charming conversation with Kimberly Adams (@KA_Marketplace) for today’s APM Marketplace radio show on the record-breaking sales of the new Adele 25 album.  We're not sure yet what fragments will make it on air, so we thought we would share the transcription of the whole interview as well.  We only had Gigi's side recorded, so here is our side of the conversation as food for thought.

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Convert or Cannibalize: Who Wins and Loses from Apple Music Launch? 
 

After lots of anticipation and predictions, Apple announced its new paid streaming Music service, launching June 30 (unless you are Android users, who get to wait for fall).  Analysts so far have commented on how it is a copy-cat connection of disconnected pieces.  

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Welcome to our new blog, Pivot and Shift. We will be sharing ideas and experiences from various walks of the music world on innovations happening in music locally and globally.

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