Dr. Gigi Johnson
Tech continues to transform how we create, collaborate, and connect around music. We'll share innovators' ideas and changes to watch out for, as well as information on programs and events at the Center.
Cassette Culture in the Wall St. Journal
So are "cassettes making a comeback," as the Wall Street Journal notes in the March 10 weekend edition? The units are still fewer than 200,000 in the U.S. The growth rates are high -- but on a small base. However, the growth has increased for the past 5 and more years. Even with the Wall Street Journal, this is a repeating story of growth. Check out their 2011 story on the comeback of the cassette.
Is it a retro, hipster thing? A "guy" thing in terms of tech-related collectables? Something that smaller bands can do with not a lot of lead time and not a lot of unit cost at events? It is trying to be something personal and lower tech in a high tech, streaming world?
Myself? I'm looking for a better cassette deck than the one I have in my stereo at home. I still have some 8-tracks -- I hope they don't come back. But I hope that some kind of alternate revenue stream can grow of micro-playlists that connect directly with the artist at concerts or with Bandcamp (15% service fee, if I'm still up on my numbers). I like the idea of having a physical incarnation of what Soundcloud currently offers -- a quick mix of current work that lets the fans hold something in their hand and enjoy direct connections with the artists.
Isn't that what we have been promising for some time?