Bas Grasmayer wears both the innovator and analyst hat in music innovation, and in countries from The Netherlands to Bulgaria, to Turkey to Russia and now to Berlin. He shares his insights on how technological realities drive fresh combinations and possibilities, and how we can learn and grow new capabilities from "MySpace moments." He also muses on conversational interfaces like Alexa and how technology choices are changing songs with Playlist Cuts. He closes with suggestions to look at video and short-form content, and to get back to where creation is happening and shares thoughts on Instagram Stories as a place to watch for new ways that people express themselves.

 

Guest:  Bas Grasmayer, IDAGIO and MUSIC x TECH x FUTURE

BasGras 300xBas Grasmayer is Product Director of IDAGIO, a streaming service for classical music. He's also a digital strategist and founder of MUSIC x TECH x FUTURE, a consultancy agency and newsletter about trends, innovation and technology, and how they impact the music business. His writings have been quoted or featured in publications like Forbes, Quartz, Hypebot, Techdirt, and Music Ally.

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Permalink:http://musicinnovation.libsyn.com/finding-fresh-approaches

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