Gigi-Johnson-600x600As the Executive Director of the UCLA Center for Music Innovation at the Herb Alpert School of Music, Dr. Gigi Johnson explores how tech-driven innovations are transforming music in terms of the song itself, experiences, and communities. As the host of the UCLA podcast "Innovating Music," she showcases diverse innovators changing music.  In addition, she teaches a popular Internet Marketing and Branding class where students craft full marketing plans, websites, and social media campaigns for startup and existing music brands.


Dr. Johnson joined HASOM in 2010 to teach digital marketing and branding for musicians and for music organizations, and her class has grown to a core element of the Music Industry Minor.   She previously had taught about digital disruption as a lecturer at UCLA Anderson, where she had been Executive Director of what is now its Center for Management of Enterprises in Media, Entertainment and Sports. She also has taught digital disruption courses at University of Navarra (Pamplona and New York), and Higher Colleges of Technology (Abu Dhabi). 

She also looks at next-generation digital futures as the Executive Director of the Maremel Institute.  She creates educational programs, teaches, and speaks internationally on future impacts of digital disruption on media and cultural systems.  Dr. Johnson runs innovation leadership programs for both creators and leaders of media and educational organizations. She also has sat on the boards of start-ups, trade organizations, and non-profits.  On the creative side, she has produced and distributed web series, live events, and multimedia educational programs for musicians, creative professionals, technology innovators, and other communities.  Maremel also has a small folk label, where she has produced albums and concerts.

In addition to her academic, research, advisory, and creative work, she spent more than a decade in both large organizations and start-ups.  Dr. Johnson’s corporate background includes being General Manager of two cable/satellite family-oriented video-on-demand channels and SVP/Managing Director at Bank of America, financing media companies for ten years.

She received her EdD from Fielding Graduate University; her MBA from the UCLA Anderson School of Management; and her BA in Cinematic Arts (Film and Television Production) from the University of Southern California.



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