Register for Music 2020 at Digital Hollywood

Connect at our Music 2020 Day at Digital Hollywood


We gathered at Digital Hollywood on Thursday, Oct. 20, at The Skirball Center in Los Angeles to dig deep into how we can create positive change in music for the Year 2020 and beyond.  With guests and audience members, we wrestles with how new tech, time, place, data, connectivity, rights politics, live events, global trends, and oligopolies may change the way we create, collaborate, and share...together.  

  • How can we get 20/20 vision about alternate futures in music? 
  • How can we create positive change for the Year 2020 and beyond? 
  • Can we impact this change together?


Music 2020: Creating the Future of Music Together

Thursday, Oct. 20, 2016, 9 am - 5 pm
The Skirball Center, 2701 N. Sepulveda Blvd., Los Angeles, CA 90049

Event Schedule

9:00 - 9:15 am
Opening Question -- How Can We Create Futures Together?   

  • Dr. Gigi Johnson, UCLA Center for Music Innovation

9:15 - 10:15 am
The State of US Music -- The Vast Transformation of 2015-16

How did we get here and what are the big drivers moving us forward today?  We will hear perspectives on big change -- and ideas to get the conversation rolling about what are the big frictions, pressures, and numbers behind all of the debates and conversations.  We also will discuss Big vs. Small companies in this transformation and the growing shift of who has Power in the future.   

  • David Bakula, Sr. VP of Analytics and Client Relations, Nielsen Entertainment
  • Vickie Nauman, Founder, CrossBorderWorks
  • Bobby Owsinksi, Bobby Owskinski Media Group
  • Sam Kling, SVP, Creative Operations, SESAC
  • Daryl Friedman, Chief Industry, Government, & Member Relations Officer, The Recording Academy
  • Moderator: Gigi Johnson, Executive Director, UCLA Center for Music Innovation

Speaker Bios and Session Information - Click Here

10:20 - 11:05 am
Infrastructure: Building New Pipes, New Rights, and New Micropayment Systems

Many companies and innovators are working hard to redo the plumbing in a streaming-driven world.  This panel will discuss not only the current efforts and politics, but also where the pressures and frictions are building up that may create new avenues for growth and challenges for artists -- and where the money might be made in transforming more than the consumer-facing sides of the music industry.

  • Les Borsai, Co-Founder and President, SongLily
  • Jeff King, COO, SOCAN
  • Jesse Feister, Director, Client Technology Solutions, Kobalt Music
  • Michael Shanley, VP, IT Business Development, Music Reports
  • Moderator: Dae Bogan, Co-Founder and CEO, TuneRegistry

Speaker Bios and Session Information - Click Here

11:10 am - 12:00 pm
New Creation and Location Technologies

Technologies and live performance are changing the ways we can create as well as engage in performance.  We’ll discuss VR in live entertainment, ways that your smartphone may be listening to your environment, and live as the driving force of community and experience in music.  We also will explore changing collaborative technologies, what it means to create within expanded technology spheres, and how we are going way beyond multimedia as opportunities to create the next generations of music experiences.

  • Juan Santillan, President, Vantage TV
  • Refik Anadol, Director at Refik Anadol Studio, Lecturer at UCLA
  • Bastiaan den Braber, President / COO, SAMO
  • Moderator: Mike D’Errico, Adjunct Assistant Professor of Media Studies, Pitzer College; Musician; Designer

Speaker Bios and Session Information - Click Here

12:45 - 1:15 pm
Brands, Bands, and Competing for Attention

Both musicians and marketers are vying for the attention of an increasingly distracted audience.    Our stream-based, attention-driven, music economy is building audiences and behavior data.  How will this music-on-the-go and music-everywhere environment continue to develop in conjunction with brands in this cluttered world?  This panel will share the frictions and problems of both sides of the brand/band coin and look toward future trends in how we might build relationships and experiences around the two communities.  

  • Perry Symonds, Director of Strategy, Platinum Rye
  • Helge Steffen, Chief Technology Officer, Songtradr
  • Moderator, Dr. Bob Fink, Faculty Director, UCLA Music Industry Minor, UCLA Herb Alpert School of Music

Speaker Bios and Session Information - Click Here

1:20 - 2:10 pm
Changing Nature of Where:  Global Trends, Music Cities, Festivals, Clubs, and Where We Share

Can artists and communities thrive in live performance, locally and globally?  That often is the lure of streaming and global music -- that it will be the loss leader and how artists make most of their money.  The story is much more complex and intriguing than that.  Our guests will share the ongoing dynamics of “local” and “performance,” as well as the global trends of music that are being both influenced by technology and digital, and pushing/pulling the art forms of music to new combinations.  

  • Michael McCarty, Chief Membership & Business Development Officer, SOCAN
  • Dennis Murcia, Codiscos/Tropisounds, Record Label Music
  • Tom Windish, President, The Windish Agency
  • Carlos Chirinos, Assistant Professor of Music Business, NYU Steinhardt; Director, NYU Music and Social Change Lab

Speaker Bios and Session Information - Click Here

2:15 PM - 3:30 PM
Guerin B, in Herscher Hall
Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

  • Allen Sanford, CEO and Co-Founder, LiveList
  • Juan Santillan, CEO Vantage TV
  • Raymond Roker, Head of Content Strategy/EP/Director, Goldenvoice
  • Brian Anderson, Global Programs Manager Music and Entertainment, YouTube
  • Kat Chung, Client Director, Strategy, Initiative
  • John J. Petrocelli, CEO, Bulldog Digital Media, Moderator

 Speaker Bios and Session Information - Click Here

3:30 - 4:15 pm
The Long View: Mega-Cities, Changing Demographics, and Transforming Careers

The worlds around us are changing, including the nature of our demographics, cities, and what it means to have a career.  Join our panel of diverse thought leaders on how cities are transforming, how who “we” are is changing, and how that may affect how we create, share, and dream of music and careers in the future.

  • Catherine Tang, Senior Urban Designer, AECOM
  • Branka Olson, Principal, Sindik Olson Associates
  • Dr. Patricia Riley, Director, USC Annenberg Scenario Lab
  • David MacFayden, Professor, UCLA

Speaker Bios and Session Information - Click Here

4:15 - 5:00 pm
Music 2020: Pulling It All Together

Let’s pull this all together.  Three strong voices of music and change will recap and expand on our diverse threads of thought from the day.  How might we create and make changes that move music to a more positive, proactive footing for 2020 and beyond?  

  • Albhy Galuten, VP of Media Technology Strategy, Sony Network Entertainment
  • Ted Cohen, Managing Partner, TAG Strategic
  • Moderator: Gigi Johnson, UCLA Center for Music Innovation

Speaker Bios and Session Information - Click Here

5:00 - 6:15 PM
End-of-Day Reception – Taper Courtyard
Open to all attendees

Outdoor Area In Front of Haas Conference Center


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