Research Themes and Focus

Link: Our Mission
Link: Why Music + Innovation?
Link: How to Get Involved

Initial Areas of Focus

  • Why are creative and social changes increasing around music and other cultural media? 
  • How do we create together and separately based on these shifts?
  • How can we understand how others are re-crafting the business and community around us?  Are we taking active or passive roles?  Can we take more active roles? 
  • How do these changes affect us as people?  How and where we work?  Our assumptions on creative tools?  Our assumptions about how we consume and are changed by music?  Our assumptions on how to study and teach it?
  • What are the ethical and critical implications of new musical distribution systems and technologies?
  • How can we re-understand local music and global systems?
  • How are shifts affecting music rippling through other sectors, changing how we experience—and expect to experience and create—culture and content?  How might music be a Bellwether to other sectors?  
  • How is the power shifting around music?  What changes can we make NOW that will change music in 5, 10, even 25 years?

​Our Research Themes


Innovation and Change – Frameworks, driving factors, power relations, technology impacts, funding and momentum, impact on artists vs. aggregators, forecasting

  • Creation-Side:  Business, creative, community, showcases, environments, connections between people and technologies of creation, enjoyment, and collaboration
  • Experience-Side: Consumption, meaning of music to individuals, connection of music to emotion and experience

Artist-Facing Change

  • New Artist tools and ecosystems
  • Power of Community-driven creation, performance, and marketing

Business Model Issues

  • Evaluation, competition, keystones in new ecosystems
  • IP/Legal Rights in changing ecosystems and changing global environments
  • Understanding changing power relations – artists, technology, labels, etc.
  • Case studies on successful innovations and creative uses/results


  • Creating local vs. global communities
  • Geography: Context, creolization, globalization issues

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