UCLA Music Innovation Summer Institute

Thrive at the Intersection of Music and Technology

Widespread disruptions in the music industry are causing accelerated changes in nearly every sector of the business.  

Recorded music is rapidly shifting to streaming tracks, resulting in changing relationships with labels, songwriters, technology companies, and artists.  At the same time, live festivals and concerts are expanding.  

How will these disruptions shape the future of the music industry? How can you have a robust career as an artist, manager, entrepreneur, producer, etc. amid these disruptions?  

Designed by the UCLA Center for Music Innovation, this Institute brings a combination of music industry courses and professional/industry guests under one roof to explore recent disruptions and future innovations. 

This program is for:

  • College students who love music and tech;
  • People interested programming or other technology areas and want to blend in music into their work; or
  • Musicians and artists who want to thrive in a digitally-connected world.

The 6-week Institute features:

  • A four-unit course on music innovation, where you will create a new business idea as a group project with other students [Dae Bogan (bio)];
  • A four-unit course on music disruption, where you will learn how to take apart and find new opportunities in a changing landscape -- now through the next 5-10 years [Dr. Gigi Johnson (bio)];
  • Multiple speakers and live visits where you will meet innovators, creators, and businesses in Los Angeles music and tech; and
  • Resources and live sessions to help you think about your career in the music business, whether you are a creator or entrepreneur, in partnership with iCadenza (bios).

Register now at http://summer.ucla.edu/institutes/MusicInnovation.  No prerequisites are needed to register. Non-music majors, including computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field are encouraged to register. This program is also open to graduate students, high school seniors, and other non-students who would like to dive deeply for 6 weeks.

Music and programming/technology skills are not required to join this program. However, all participants must to be curious and serious about finding their place and trajectory in tech and/or music.  

Where: UCLA Herb Alpert School of Music, Los Angeles, California

When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now open and continues until May 1 or capacity is reached.

Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only.  Housing at UCLA also is available.

Share the flyer with friends and classmates. 

For more information, contact Gigi Johnson, Inaugural Director of the UCLA Center for Music Innovation, at .

 

 

 

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