Gigi Johnson  

Gigi Johnson has launched the UCLA Center for Music Innovation as its Inaugural Director to explore how innovation changes social connections and human systems around music and with music. Dr. Johnson joined HASOM in 2010 to teach digital marketing and branding for musicians and for music organizations, and her class has grown to a core element of the Music Industry Minor.  She previously had taught about digital disruption as a lecturer at UCLA Anderson, where she had been Executive Director of what is now its Center for Management of Enterprises in Media, Entertainment and Sports.  

As the Executive Director of the Maremel Institute, she teaches and speaks internationally on future impacts of digital disruption on media and cultural systems.  Dr. Johnson runs innovation leadership programs for both creators and leaders of media and educational organizations. She also has sat on the boards of start-ups, trade organizations, and non-profits.  As a voice of balance between interests of creators and technology firms, she also has become a member of the NonCommercial Users Constituency at ICANN.

On the creative side, she runs Maremel Media, which has produced and distributed web series, live events, and multimedia educational programs for musicians, creative professionals, technology innovators, and other communities.  She also has produced albums and concerts as an independent artist.  

In addition to her academic, research, advisory, and creative work, she spent more than a decade in both large organizations and start-ups.  Dr. Johnson's corporate background includes being General Manager of two cable/satellite family-oriented video-on-demand channels and SVP/Managing Director at Bank of America, financing media companies for ten years.

She received her EdD from Fielding Graduate University in Educational Leadership for Change, with a concentration on Media Studies; her MBA from the UCLA Anderson School of Management; and her BA in Cinematic Arts (Film and Television Production) from the University of Southern California.  

Dae Bogan  

Dae Bogan is a marketing and business professional with over a decade of experience working with musician-entrepreneurs, tech start-ups, SMBs, and enterprises. While he currently practices at the intersection of music, tech, and business, his skill set also draws from experience in the entertainment, CPG, retail, and restaurant industries.

Dae has spent the last several years in the start-up space as a serial entrepreneur, consultant, mentor, writer, speaker, and educator.

As a serial entrepreneur, Dae is the founder of music & artist marketing agency, Maven Promo, and co-founder of TuneRegistry; a next generation music rights and metadata management platform that enables independent artists to take control of the information surrounding their catalog. Prior to founding Maven Promo and TuneRegistry, Dae founded a number of music-related businesses.

As a consultant and mentor, Dae has provided services and guidance to a portfolio of music tech and digital media start-ups including Mydiveo, Hangwith, PlayItNow, Acapella, and TunePort.

As a writer and speaker, Dae covers topics surrounding music, tech, start-ups, digital media, and the DIY indie musician. His work in this capacity can be found on music industry websites and blogs including Hypebot and CD Baby’s DIY Musician Blog. And he has participated at conferences such as the Digital Entertainment World Expo, International Music Festival Conference, SAE Institute Music Tech Expo, and Indie Entertainment Summit.

A member of The Recording Academy and Music Business Association, Dae holds a Master of Arts degree in Music Industry Administration from California State University, Northridge (CSUN), a Bachelor of Arts degree in Sociology from the University of California, Los Angeles (UCLA), an Associate of Arts degree in Liberal Arts and Sciences from Los Angeles Valley College (LAVC), and a Certificate of Continuing Education in Social Media Marketing from Rockhurst University.    

Jennifer and Julia  

Jennifer Rosenfeld, CEO of iCadenza and President & Principal Manager of Cadenza Artists, has extensive experience working with musicians of all genres on identifying and pursuing their professional goals, and overcoming the obstacles that come up along the way. She has also worked with organization leaders on creating a culture of innovation and developing promotional and strategic initiatives. She received her JD/MBA from Stanford Law School and Graduate School of Business. Having co-authored the book Awakening Your Business Brain: An iCadenza Guide to Launching your Music Career, Jennifer has taught career development for arts students at Stanford University. She sits on the Board of Directors of the Los Angeles Philharmonic Association and KDFC, the Bay Area’s classical public radio station.

Julia Torgovitskaya, President of iCadenza & CEO of Cadenza Artists Management, is a trained opera singer who relates first-hand to the ever-changing challenges facing performing artists. She has extensive consulting experience, and her writings have been published in international publications. Having earned a Master of Science in Executive Leadership from the University of San Diego, Julia is passionate about introducing artists to the concept of approaching their career development with an entrepreneurial mindset, and using proven business concepts for their personal career success. Julia earned Bachelor of Arts degrees with High Honors at Tufts University. Julia received Beta Gamma Sigma distinction for her graduate studies and Summa Cum Laude and Phi Beta Kappa for her undergraduate work. Julia is on the board of directors at Classical KUSC radio and Ohana Arts, and is the co-author of the book Awakening Your Business Brain: An iCadenza Guide to Launching your Music Career, published in November 2015.




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