We focus not just on the “what” and “how” of this ongoing system-wide disruption and rebuilding.  

We focus deeply on the “why?”, “why now?”, and “with what impact – financial, ethical, aesthetic – on which parties, separately and together?”

  • Changing Core Revenues: The recorded music “business” peaked as a consumer-product business in 1999, and is rapidly being replaced by a data- and community-driven volume streaming set of parallel pipelines.  This accelerating shift has disrupted both power and artist economics, and launched many new business models and re-aggregators.
  • Changing Platforms:  Software-as-a-service (SaaS) dramatically reducing the fixed up-front cost to begin new disruptive ventures – pushing hard on quirks and rituals of the music business IP rights
  • Changing Power and Decisions:  Decisions are muddled between equity streams to labels and aggregators versus the long-term health of artists. 
  • Non-Adjacent Innovation: Other sectors are expanding in areas that robustly engage with music.  This “Music PLUS” arena is another area of innovation for music.  

Support of HASoM's Mission

We will build on its strengths and broaden its reach in a variety of ways: 

  • Support the school’s dedication to inspired and innovative education
  • Foster innovation through new forms of creativity, new media, composition, and production, while connecting to our rich traditions in classical, jazz, popular, and traditional music from around the world
  • Enrich opportunities across our core departments and disciplines
  • Enhance civic outreach with high-impact work on social and structural change
  • Connect student and faculty work across HASoM, across UCLA, and across vibrant, diverse, and innovative music and technology communities in Los Angeles and beyond
  • Innovate scholarship and practice within new models

How can UCLA help explore Music + Innovation?

Many organizations have been exploring this rapidly changing music environment.  UCLA brings thought leadership through a unique combination of factors:

  • Neutral territory between power influencers, sector politics, and entrenched points of view
  • Critical mass of music-oriented scholars and practitioners
  • History of innovative thinking around music, culture, and performance
  • Longer-term viewpoint, beyond just the next 3-5 months
  • Connections between diverse and non-adjacent communities
  • Ability to expand arguments and conversations around key questions and conflicts